Behind the Brand: Shaw Floors

Life Ready. Family Ready. Waterproof to the Core.

Life is busy and sometimes messy. That is why COREtec waterproof vinyl flooring is built to handle everything from dropped juice cups to playful pet zoomies.

COREtec delivers performance designed for real living:

• 100 percent waterproof flooring
• Kid friendly, pet friendly, family friendly
• Advanced stain and wear protection
• Comfortable underfoot and quiet in busy homes
• No swelling, warping, or lifting

With COREtec, worries about puddles, paw prints, or party spills are a thing of the past. This is flooring made for homes that are full of life.

Real Texture. Real Style. Real Life Beauty.

COREtec proves that high performance and high design can live together beautifully. From modern farmhouse to sleek urban loft, authentic wood looks and stone looks bring depth, tone, and texture that feel natural and timeless.

• Ultra-realistic grain and embossing
• Natural color variation
• Large plank and tile options
• Matte, character, and hand-scraped visuals

Because your floor should inspire you today and look just as stunning years from now.

Built to Take On Anything

COREtec is engineered with four layers of strength:

• Premium wear layer for scratch and stain resistance
• High-definition design layer for authentic visuals
• Patented waterproof core for unmatched durability
• Cork backing for warmth and sound absorption

From rambunctious pets to plumbing surprises, this floor does not crack under pressure. And with a limited lifetime residential warranty, you get peace of mind along with standout performance.

Simple Installation, Beautiful Results

Renovations do not have to be complicated. COREtec helps make it easier:

• Minimal floor prep needed
• No acclimation period
• Installs over existing floors
• Hides minor subfloor imperfections
• No transition strips in most spaces

Especially when installed by a trusted ProSource trade pro member, COREtec is designed to go down fast and stay beautiful.

Designed for Today. Thinking About Tomorrow.

COREtec is part of Shaw’s mission to build flooring that supports a healthier home and a healthier planet.

This means:

• Sustainable innovation
• Support of responsible material development
• Products designed with long-term performance and longevity in mind
• Commitment to healthier indoor environments
• A beautiful home starts with products that are made better.