Behind the Brand: Shaw Floors

ProSource Wholesale | 9/28/2026

Shaw: Flooring For Every Home

 

No two homes are exactly alike. Neither are the people choosing what goes into them.

Some homeowners want a trusted flooring solution that can keep up with family life. Others are searching for a distinctive hardwood or carpet that completes a carefully considered design. And some arrive knowing exactly what they want, having researched performance, construction, and features before they ever step into a showroom.

That is where the strength of Shaw’s residential flooring portfolio comes in.

Through Shaw Floors, Anderson Tuftex, and COREtec®, Shaw Industries offers three distinct brands created around different needs, lifestyles, and approaches to design. Together, they give trade professionals and their clients access to flooring that ranges from approachable, whole-home solutions to premium design and innovative performance.

 

At ProSource Wholesale®, that means more ways to help every project find its right fit.

Three Brands. Three Different Ways to Feel Confident.

Choosing flooring can be exciting, but it can also feel overwhelming. The options are nearly endless, and understanding the differences between products, materials, performance features, and styles can make the process more complicated than it needs to be. 

Shaw’s approach is designed to bring greater clarity to that journey. Each of its primary residential brands has a distinct role, with its own personality, strengths, and customer experience. 

Shaw Floors brings trust, comfort, and approachable performance to everyday living.

 

Anderson Tuftex combines premium craftsmanship, elevated design, and sustainability for spaces with a more individual point of view.

 

COREtec is built around innovation, performance, and simplified solutions for customers who want beautiful flooring that works hard.

 

Different approaches, but one common goal: helping people feel confident about the floor beneath their feet.

 

Shaw Floors: Made for Real Life

 

For busy households, flooring needs to do more than look good.

Shaw Floors is the broadest residential brand in the portfolio, with carpet, hardwood, luxury vinyl, laminate, tile, and stone options designed for a wide range of spaces and lifestyles. Shaw combines approachable style with comfort, durability, and everyday performance, making it especially well suited for homeowners who value reassurance and want a trusted partner throughout the selection process.

It is flooring created around the moments that make a house feel like home: kids playing, pets running from room to room, family gathering, and everyday life happening without worrying constantly about what is underfoot.

 

That focus on real life is also reflected in technologies and product solutions designed around spills, wear, moisture, pets, and high-traffic areas.

Pet Perfect®: Carpet Made for Pets and Their People

For homes with four-legged family members, Shaw Floors' Pet Perfect® carpet puts that real-life philosophy into action.

Pet Perfect is designed to resist spills, stains, soil, wear, and snags from pet claws while still delivering the softness, texture, and style homeowners want from carpet. Select Pet Perfect+ styles also include spill-proof backing for additional protection.

And performance does not mean sacrificing design. Pet Perfect is available in looks ranging from plush textures and loops to patterns designed to complement a variety of whole-home styles.

 

For trade pros working with pet-owning clients, it offers an easy answer to a familiar question: Can I have comfortable, beautiful carpet without constantly worrying about my pets?

 

With Pet Perfect, Shaw's answer is yes.

Anderson Tuftex: Designed with Intention

For some projects, flooring is more than the foundation of a room. It is part of the design statement.

 

Anderson Tuftex speaks to that customer

 

With premium carpet, custom area rugs, and engineered hardwood, Anderson Tuftex brings together craftsmanship, distinctive design, and a strong commitment to sustainability. Its aesthetic is elevated but livable, designed for homeowners and designers looking for materials that make a space feel considered, personal, and lasting.

 

The brand's approach centers on creating harmony between beauty, quality, and responsible design. Every Anderson Tuftex carpet, rug, and hardwood product is Cradle to Cradle Certified®, while its carpet and hardwood collections also carry certifications focused on indoor air quality and lower chemical emissions.

The result is flooring for clients who are not simply asking, "What works here?" They are asking, "What makes this space feel like mine?"

For designers and trade professionals, Anderson Tuftex offers another opportunity: helping clients use flooring as an intentional part of the overall design rather than simply a finishing selection.

COREtec®: Innovation That Makes Flooring Simpler

Then there is the customer who has done the homework.

They know what waterproof means. They have compared construction methods. They want realistic visuals, durability, straightforward maintenance, and a product that solves practical problems without limiting their design choices.

That is the space COREtec® was built to own.

 

WCOREtec helped establish the modern waterproof luxury vinyl flooring category and continues to focus on innovative vinyl flooring solutions combining performance, comfort, realistic design, and simpler installation.

 

Its Originals collection, for example, pairs a waterproof core with stain resistance, authentic wood looks, and an attached cork underlayment designed to add warmth and reduce noise.

 

But COREtec's appeal goes beyond technical specifications.

 

For the independent, research-driven customer, those innovations create something especially valuable: clarity. Performance features answer real questions. Product construction solves real problems. And a broad range of visuals allows homeowners to pursue the look they want without giving up the functionality they expect.

 

It is beauty backed by engineering, designed for people who want to know exactly why their flooring works.

One Portfolio, More Ways to Find the Right Fit

Shaw Floors, Anderson Tuftex, and COREtec do not need to tell the same story. That is precisely the point.

One homeowner may feel confident because they recognize and trust the Shaw Floors name. Another may find confidence in the distinctive design and sustainability story of Anderson Tuftex. Another may want the research, innovation, and performance story behind COREtec.

Together, the brands allow trade professionals to begin with something more meaningful than a product category.

 

They can begin with the customer.

 

How does this person live? What matters most to them? What does the space need to accomplish? Are they looking for reassurance, inspiration, performance, or a combination of all three?

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