Behind the Brand Stanton

ProSource Wholesale | 5/22/2025

Behind the Brand: Stanton — Elevated By Design

Where Luxury Meets Inspired Living

Great design begins with flooring that sets the tone for the entire home. For more than 40 years, Stanton has shaped the world of designer flooring with a commitment to luxury materials, curated aesthetics, and premium style. What started as a leading soft surface brand has grown into a complete flooring destination that includes carpet, hardwood, vinyl, laminate, tile, and more.

At ProSource Wholesale, we are proud to partner with Stanton, a trusted resource for homeowners and trade professionals who want beautiful interiors supported by high performance, durable flooring, and accessible solutions that still feel luxurious.


A Heritage of Craft and Luxury

Stanton built its reputation as one of the premier luxury carpet brands in the industry. Designers and homeowners have long turned to Stanton for its fashion-inspired textures, rich color lines, and premium fibers that elevate any living space.

This foundation continues to guide their broader portfolio today. Their legacy includes:

  • Expertise in luxury carpet and soft surface craftsmanship
  • Thoughtful use of texture, pattern, and color
  • A long-standing reputation for elevated style and consistent quality

This deep heritage is the backbone of Stanton’s evolution into one of the best hardwood flooring brands, one of the best vinyl flooring brands, and a leader among the best laminate flooring brands in the market.

Design Forward at Every Step

Dining room with a wooden table, white metal chairs, fireplace, and dark textured carpet flooring near a sunlit window.

Stanton believes flooring should be expressive and curated with intention. Their collections blend artistic influence, modern color direction, and high-end styling that supports whole-home design.

From bold patterned carpet to refined hardwood finishes and statement-making luxury vinyl tile, every product reflects Stanton’s commitment to designer flooring that balances beauty with performance. This focus on design quality extends naturally into categories like premium engineered hardwood flooring, high end laminate flooring, and stylish LVP and WPC formats.

Stanton Today: A Complete Flooring Destination

Stanton has emerged as a full-portfolio flooring brand that delivers both soft and hard surface flooring options for any style or project size. Their expanded offerings include:

  • Hardwood flooring crafted with premium veneers, rich tones, and timeless finishes
  • Vinyl flooring, including LVP and LVT, recognized among the best luxury vinyl tile brand options for modern homes
  • Laminate flooring that ranks among the best laminate flooring brands for beauty and performance
  • WPC and SPC flooring available in designer-curated visuals that compete with the best WPC flooring brands
  • Porcelain tile that blends durability and artisanal style

This comprehensive mix allows homeowners and trade pros to create cohesive, whole-home looks with flooring that pairs beautifully from room to room. It also supports a wide range of preferences, from affordable flooring solutions to premium surfaces intended for high-end design.

Curated Quality You Can See and Feel

Modern seating area with two leather lounge chairs, round ottoman, framed wall art, and wide-plank wood-look flooring.

Quality defines every Stanton collection. Rather than overwhelming buyers with too many options, Stanton focuses on thoughtful curation and high-performance construction across each flooring category.

Their approach includes:

  • Premium materials sourced with care
  • Elevated construction in SPC, WPC, porcelain, laminate, vinyl, and engineered hardwood
  • Color-first merchandising that simplifies selection
  • Flooring engineered for comfort, longevity, and durability

This careful curation results in products that not only elevate the home visually but also deliver dependable performance. Many Stanton options answer common consumer questions like what is the best brand of LVP flooring or what flooring will offer the most durable flooring experience in busy homes.

Elevated Style with Expanded Accessibility

Stanton continues to meet the needs of today’s homeowners by offering solutions that combine designer aesthetics with wider price accessibility. Their collections include flooring that feels premium yet approachable, which expands opportunities for full-home remodels, room-by-room upgrades, and high-style projects at multiple budget levels.

Stanton makes it easier than ever to find:

  • High end laminate flooring that still fits an approachable budget
  • Affordable flooring that does not compromise on style
  • Durable flooring for homes with pets, kids, and active lifestyles
  • WPC flooring options and guidance on where to buy WPC flooring locally

This balance between luxury and accessibility is what allows Stanton to stand out across categories.

Experience Stanton at ProSource Wholesale

Whether you are updating a single room or designing a full remodel, Stanton offers luxury-inspired carpet, hardwood, vinyl, laminate, tile, and more. Visit your local ProSource showroom to experience Stanton’s elevated style, explore the best vinyl flooring brands and hard surface flooring options in person, and discover flooring solutions that balance beauty, durability, and performance.


Discover why Stanton continues to be Elevated by Design.

Request an appointment


Tagged: Carpet Carpet Tile Hardwood Laminate Vinyl Basement Bedroom Entry/Hallway Living Room Office Design